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The 4 W’s of a Campaign

Home The 4 W’s of a Campaign

Internet Marketing Fundamentals

Module 1

Getting Started Internet Marketing Fundamentals
Workshop Objectives Internet Marketing Fundamentals

Module 2

SWOT Analysis in Marketing
Strength
Weaknesses
Opportunities
Threats
Case Study: Module 2 - Internet Marketing Fundamentals

Module 3

Marketing Research
Consume All Media
Consume All Media Con't
Find the Right Price
Product Development and Improvement
Identify Your Target Audience
Case study: Module 3 - Internet Marketing Fundamentals

Module 4

Real Time Marketing
Dynamic Content
Engagement Builds Followers
Constant Readiness
The Time, the Place, the Media
Case study: Module 4 - Internet Marketing Fundamentals

Module 5

Brand Management
Every Interaction Counts
Consistent Through all Media
Unique Qualities
Needs to be Actively Managed
Case study: Module 5 - Internet Marketing Fundamentals

Module 6

Six Social Media (I)
You Are Building a Community
A Personal Touch
Brand Champions
Make it Easy to Share
Case study: Module 6 - Internet Marketing Fundamentals

Module 7

Social Media (II)
Content is King
Blog and Interact
Webinars
Constant Monitoring
Case study: Module 7 - Internet Marketing Fundamentals

Module 8

SEO Basics
Relevant and Original Content
Keywords
Value Proposition
Linking
Case study: Module 8 - Internet Marketing Fundamentals

Module 9

Website Characteristics
SEO Optimization
Landing Page
Analytics
Mobile and Tablet Friendly
Case study: Module 9 - Internet Marketing Fundamentals

Module 10

Capturing Leads
Lead Management and Generation
Give Something Away
Quality vs. Quantity
Capture Repeat Customers
Case study: Module 10 - Internet Marketing Fundamentals

Module 11

Campaign Characteristics
Tailored for Your Audience
Use Powerful Words
The 4 W’s of a Campaign
Monitor and Tweak
Case study: Module 11 - Internet Marketing Fundamentals

Module 12

Wrapping Up

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