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Case study: Module 9 – Social Media in the Workplace

Home Case study: Module 9 – Social Media in the Workplace

Social Media in the Workplace

Module 1

Getting Started
Workshop Objectives

Module 2

What is Social Media
Online Communities
User Created Content
Information Sharing
Communication Tools
Case study: Module 2 - Social Media in the Workplace

Module 3

Defining Your Social Media Policy (I)
It Should be a Living Document
Choosing an Information Officer
What Can and Cannot Be Shared
Legal and Ethic Specifications
Case study: Module 3 - Social Media in the Workplace

Module 4

Defining Your Social Media Policy (II)
New Hire Orientation
Let Common Sense Guide You
Nothing Offensive
Rules on Soliciting and Personal Posts
Case study: Module 4 - Social Media in the Workplace

Module 5

Creating a Living Document
What is a Living Document
How Often is it Revised
Who Will Be in Charge
Change Management
Case study: Module 5 - Social Media in the Workplace

Module 6

Keeping an Eye on Security
Password Rules
Needs Constant Monitoring
Keeping Information Confidential
Protecting Intellectual Property
Case study: Module 6 - Social Media in the Workplace

Module 7

Rules to Follow When Posting (I)
Always Show Respect
Stop and Think Before You Post
Always Be Honest
Never Discredit or Talk Ill of Competitors
Case study: Module 7 - Social Media in the Workplace

Module 8

Rules to Follow When Posting (II)
Be Transparent
Act Like You Would in Real Life
Grammar and Spelling Still Counts
Never Post When You are Angry
Case study: Module 8 - Social Media in the Workplace

Module 9

Benefits of Social Media
From Audience to Author
Builds Customer Loyalty
Speed and Flexibility in Communication
Two Way Communications
Case study: Module 9 - Social Media in the Workplace

Module 10

The Pitfalls of Social Media
Bullying
Group Think
Trolling
Remember, It is Out There Forever
Case study: Module 10 - Social Media in the Workplace

Module 11

Listen to Your Customers
They Provide Great Feedback
It Makes Them Happy
Improves Your Brand
Improves Product Development
Case study: Module 11 - Social Media in the Workplace

Module 12

Wrapping Up

You must first complete Case study: Module 2 – Social Media in the Workplace before viewing this Lesson

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