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Instruction on how to use

Show, Don’t Tell

Home Show, Don’t Tell

Creating a Great Webinar

Module 1

Getting Started Creating a Great Webinar
Workshop Objectives Creating a Great Webinar

Module 2

What Can a Webinar Do?
Marketing to Prospective Customers
Training or Teaching
Demonstrations and Presentations
Information Sharing
Case Study: Module 2 - Creating a Great Webinar

Module 3

Successful Webinar Criteria
Passion and Enthusiasm
Value
Knowing Your Target Audience
Grab and Keep Attention
Case Study: Module 3 - Creating a Great Webinar

Module 4

Find the Right Format
Tailor It to Your Audience
Pre-Recorded
The Live Webinar
Two Person Team
Case Study: Module 4 - Creating a Great Webinar

Module 5

Marketing and Social Media
Blog Posts and White Papers
Email Marketing
Offer An Exclusive Deal
Hashtags
Case Study: Module 5 - Creating a Great Webinar

Module 6

Leading up to Your Webinar
Reminder Emails
Practice and Rehearse
Test Your Technology
Insert Solicited Questions
Case Study: Module 6 - Creating a Great Webinar

Module 7

Drive Up Registration
Avoid Spam Filter
A Great Title
Solicit Questions
The Registration Page
Case Study: Module 7 - Creating a Great Webinar

Module 8

Presentation Tips
Show, Don’t Tell
Sharing Your Desktop
Strong Visuals
Script It
Case Study: Module 8 - Creating a Great Webinar

Module 9

Interacting with Your Audience
Polling and Surveys
Answer Solicited Questions
Activities
Q&A Sessions
Case Study: Module 9 - Creating a Great Webinar

Module 10

Mistakes to Avoid
Technical Issues
Ignoring Your Audience
Audience Not Participating?
Timing
Case Study: Module 10 - Creating a Great Webinar

Module 11

Post Event
Contact No Shows
Follow Up Emails
Call to Action
Make It Easy to Share
Case Study: Module 11 - Creating a Great Webinar

Module 12

Wrapping Up

You must first complete Getting Started Creating a Great Webinar before viewing this Lesson

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