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Instruction on how to use

Time Wasters (Catch and Release)

Home Time Wasters (Catch and Release)

Trade Show Staff Training

Module 1

Getting Started Trade Show Staff Training
Workshop Objectives Trade Show Staff Training

Module 2

Pre-Show Preparation
Prepare for Physical Issues
Developing a Great Elevator Speech
Setting up a Schedule
Connect with Attendees
Case Study: Module 2 - Trade show staff training

Module 3

Booth Characteristics and Set-Up (I)
Stand Out
Create a Booth ManualChecklist
Technology
Scout a High Traffic Area
Case study: Module 3 - Trade show staff training

Module 4

Booth Characteristics and Set-up (II)
Signage
Match Your Brand
Private Area
Focus on a Message
Case study: Module 4 - Trade show staff training

Module 5

During the Show (I)
Company Objectives
Highlighting Your Product
Do Something Memorable
Social Media
Case study: Module 5 - Trade show staff training

Module 6

During the Show (II)
Classic Do’s and Don’ts
Gamification
Walk the Floor
Keep the Distractions Away
Case study: Module 6 - Trade show staff training

Module 7

Qualifying Visitors
Know the Answer
Engage with Qualifying Questions
Body Language
Listening Skills
Case study: Module 7 - Trade show staff training

Module 8

Engaging the Right People
Prospects
Time Wasters (Catch and Release)
Press
Competitors
Case study: Module 8 - Trade show staff training

Module 9

The Rules of Engagement (I)
Start With an Open-Ended Question
Record all Prospect Information
Be Specific with Your Message
Get a Commitment
Case study: Module 9 - Trade show staff training

Module 10

Rules of Engagement (II)
Having a Welcoming Environment
The Dos and Don’ts of Business Cards
Observational Skills
When Not in the Booth
Case study: Module 10 - Trade show staff training

Module 11

After the Show
Review Information and Rank Your Leads
Follow Up with Your Leads
Send Information Promptly
Lessons Learned
Case study: Module 11 - Trade show staff training

Module 12

Wrapping Up

You must first complete Getting Started Trade Show Staff Training before viewing this Lesson

Please sign up for the course before starting the lesson.

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